free-standing insert

free-standing insert
free-standing insert UK US noun [C] (ABBREVIATION FSI) MARKETING, COMMUNICATIONS
a loose piece of paper that is added separately to a newspaper or magazine and that contains advertisements or coupons (= pieces of paper that can be used to buy goods at a reduced price): »

About 90% of coupons are distributed through free-standing inserts, primarily in Sunday papers.


Financial and business terms. 2012.

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